Matter & Substance

Thoughts from our industry
to help Businesses and Individuals

May 7, 2019

Present yet unaccounted for: The problem of presenteeism

While absenteeism has been a long-standing thorn in the side of many companies, the other end of the spectrum is just as damaging; “presenteeism,” when employees come in unwell or put in excessive overtime, can be a prickly thorn...

May 2, 2019

Responding to the nightmare of data breach

It’s every business owner’s nightmare. Should hackers gain access to your customers’ or employees’ sensitive data, the very reputation of your company could be compromised. And lawsuits might soon follow. No business owner wants to think about such a...

April 30, 2019

Taking a measured approach to social media marketing

As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach. Pick your battles Many marketers have realized that their companies...

April 23, 2019

Is your business stuck in the mud with its marketing plan?

A good marketing plan should be like a network of well-paved, clearly marked roads shooting out into the world and leading back to your company. But, all too easily, a business can get stuck in the mud while trying...

April 11, 2019

5 things to know about substantiating donations

You have countless options when it comes to choosing a charitable organization to donate to. You may choose from a variety of donation options, too; you may wish to give cash or to contribute noncash items such as stock,...

April 1, 2019

Financial statements: The Story of Your Business

Ask many entrepreneurs and small business owners to show you their financial statements and you’ll likely get a glimpse at their bookkeeping software. Although tracking transactions is critical, ledger detail is not a financial statement. In short, financial statements...

March 26, 2019

Taking the hybrid approach to cloud computing

For several years now, cloud computing has been touted as the perfect way for companies large and small to meet their software and data storage needs. But, when it comes to choosing and deploying a solution, one size doesn’t...

March 19, 2019

Refine your strategic plan with SWOT

With the year underway, your business probably has a strategic plan in place for the months ahead. Or maybe you’ve created a general outline but haven’t quite put the finishing touches on it yet. In either case, there’s a...

March 15, 2019

5 easy steps to controlling scope creep

Today’s business technology is both powerful and restrictive. No matter how “feature rich” a software solution or hardware asset may be, there’s always another upgrade around the corner. In other words, it’s just a matter of time before your...

March 14, 2019

Using knowledge management to develop your succession plan

As the old saying goes, “Knowledge is power.” This certainly rings true in business, as those who best understand their industries and markets tend to have a knack for staying on top. If that person is the owner, however,...

March 14, 2019

Five ways to give your sales staff the support they really need

“I could sell water to a whale” While many salespeople have an abundance of confidence (it’s really a prerequisite for the job, right?), the sales department still needs support just like any other part of a company. And we’re...

March 12, 2019

Getting wise to the rise of “smart” buildings

Nowadays, data drives everything – including the very buildings in which companies operate. If your business is considering upgrading its current facility, or moving to or constructing a new one, it’s important to be aware of “smart” buildings. A...

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Matter & Substance

Thoughts from our industry to help Businesses and Individuals

Thoughts from our industry
to help Businesses and Individuals